When people visit a website, they would rather watch a video than take the time to read a paragraph. Videos have the ability to entertain people while being helpful and insightful. Lets face it… websites with nothing but article after article are boring and it’s doubtful that people spend hours upon end taking the time to read every little thing (although some people do, but it isn’t many.)
By having a video created, you allow your customers and potential customers the chance to experience what your product or service actually looks like and what it does, in minimal time. The average person only stays on a website that they are interested in for only a few minutes. Would you rather your visitor take 5 minutes reading an article or take 2 minutes watching a video then browsing through other pages? The answer here is obvious. The more information you can convey to your visitor in the least amount of time possible is key to turning your visitors into customers.