You may or may not have heard it before, but content is king. Not only do your visitors like reading content that is well thought out and relevant to your specific market, but search engines do too. Having a great website with poor content won’t get you very far.
Part of a successful search engine optimization campaign requires keyword specific content. Of course, anyone can write, but it can take time, preparation, and possibly research to do it the right way sometimes. When it comes to content writing, you have two options.
- You can pay someone to take the time and make sure that everything is accurate and correct.
- You can write it yourself.
Either option can be beneficial in the long run, but there is no question about it that good, unique, content leads to a greater chance of your website being found online by someone searching for a specific topic.
What Does Good Content Mean for You?
Many people overlook the benefits of having good, unique content – even though it is a must have for anyone who is serious about taking their business to the next level. Good content leads to higher search engine rankings (for both broad term and long tail keyword phrases), relevant traffic (people who are actually interested in the content that is on your website), and better conversion rates.
Search engines are smart, but lets face it, they’re not perfect by any means. How many times have you tried searching for something in Google and ended up finding results for completely irrelevant information? Chances are, if you’re breathing, then this has happened to you. Search engines use complex algorithms in order to determine what content gets listed first (or which results they believe should be listed first based on a number of factors). Amongst these factors, highly weighed, happens to be unique content pertaining to the keyword that a user is searching for.
Because good content produces more relevant traffic, it only makes sense that you would have more of your visitors interested in what you have to offer – whether it be only information or a product. More visitors who are interested in what you have to offer leads to better conversion rates.